All of Erika Siegfried Creative Marketing & PR services are priced at $100USD/hour to keep the pricing structure as streamlined as possible.
Marketing Therapy (3+ hours/month)
You know what you like to create, but you’re not quite sure how those interests or skills align with the marketplace? Marketing Therapy is a gateway for any emerging or established commercial artist or photographer to help to recognize where you fit into the market and in turn, help you to refine your brand identity.
This is a good starting point for emerging photographers as you need to create self-assigned work to help flesh out certain aspects of your portfolio and to ensure your efforts are moving in the right direction. For more established photographers, we act as a sounding off board by offering creative marketing approaches and brand language.
Copywriting (4+ hours)
Need a new About page for your website, copy for promotional materials or ways to articulate what it is you exactly do? First, you’ll be posed with some thought-provoking questions about your business and overall brand, then we’ll meet over Skype or FaceTime to get a feel for your personality. You think about why you love to create, and we’ll think about ways to describe it in its best light. We’ll deliver you a shiny new mantra that illustrates how you gain inspiration to create your magic!
Prospect Identification & List Creation (6-8 hours)
Prospect Identification and List Creation are quoted between 6-8 hours, and in that time frame it can usually turn out ~200 contacts depending on your preferred prospect criteria. This starts with a mini questionnaire so we can both be clear about the direction we’re going with this list of prospects.
The deliverable includes company names, names, job titles, emails, URL, addresses and phone numbers. For the most part, research is done to ensure the person that’s being put on your list is specific 1) what you shoot and 2) the person who’s working with/hiring photographers at that specific company.
Marketing Implementation (6-8 hours)
This begins with a targeted list build of ~50 contacts focusing on the types of prospects we identify as most appropriate for your brand. Followed by a cycle of Direct Marketing Implementation which includes direct, personalized emails to that list of ~50 prospective clients introducing them to your work and getting their feedback.
Any immediate interest will be connected with you directly and upon completion, you’ll receive a copy of the list with all the feedback/contact information from the campaign. There’s way more to it than this, but you’ll learn once we begin!
Portfolio Curation & Promotion Creation
We have the right team available to our clients comprised of photo editors and designers, what we consider to be experienced industry veterans to assist you in developing creative marketing collateral. This can include digital & print portfolio development and sequencing, emailers, print promos, holiday gifts and just for fun items. Erika is also available for short gallery curations and sequencing when there’s a specific intended target.
Custom Marketing Plan
Custom Marketing Plans are also available. This spans Marketing Implementation & Therapy as described above, scheduling portfolio screenings, emailer and print promo set up and distribution, list builds, social media, content creation for blog/publicity needs, and project management. Please get in touch with Erika for a custom quote.
Erika Siegfried provides an estimated quote and outlook to completion for each project. A 50% deposit is required upfront to begin a service for new clients.
Erika’s Marketing Philosophy
Over the years, Erika’s worked with hundreds of photographers at all different levels. She’s strategized dozens of marketing campaigns and the creation of promotional items that pack a punch with ad agencies, brands, businesses and magazines. Obtaining meetings, developing creative promos, and creating personal relationships with prospects is often more fruitful in the end, but that does not mean outside marketing approaches should be overlooked. In many cases, creatives feel more comfortable being candid with a rep rather than the artist themselves.
We cannot express enough how important it is to pick up where Erika Siegfried’s efforts leave off. There is nothing like taking all of this advice and creative strategy to formulate your own methods and marketing approaches to foster relationships for your business. We are here to help you along the way as your mentor, friend and biggest cheerleader!